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ALMA is ready to be the queer female popstar she always wanted to see / Amplify by Gay Times
ALMA first came to prominence in her home country when she was 17, competing in the seventh season of Finland’s edition of Idol. By 2016 she’d released two Top 10 singles with Karma and Dye My Hair, but it was third cut Chasing Highs that saw her bag Top 20 placings in the UK and Germany in 2017. From there, plans for a full-length debut album were put into motion.
“It was very hard to know which direction I wanted to go in,” ALMA admits when it came to writing a full collection of music. “I didn’t know what it was two years ago.” She retreated to writing sessions in Helsinki and Los Angeles, chopping and changing ideas until she struck upon the track that would inform the rest of her debut. “Cowboy was the song when I understood what I want to do and who I am,” she explains. “After that it was clear.”
The key, she discovered, was to start being totally honest to who she is. Cowboy centres on trying to fit into new social circles and discovering yourself as you come out of your teen years, something she had to deal with in more intense circumstances than most young people. “When I first moved to Los Angeles I felt so small and so emo,” she smiles. “Everybody was so energetic and positive, and I felt like I was just not fitting in at all. I needed to create an alter ego or something, to be like ‘I’m going to survive, I’m gonna make it through, I’m a motherfucking cowboy!’ It was a line that was in my head all the time.”