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You are not a brand
Say the term “personal brand.” Go ahead, I dare you. It’s cringe-worthy, right? I feel dirty just typing it.
That’s normal. Being a “brand” is sort of a gross concept, best reserved for commodities, cattle, and corporations—not people.
Humans aren’t hashtags. We’re complicated and nuanced. We have personal and professional lives. We’re moms and dads, partners and children, professionals, friends, and all the other stuff, too. We have different but authentic features of our personalities that we share on a day-by-day basis. Our quirks and flaws are part of that package.
That’s complicated in the age of social media. Not standing out carries serious risks when it comes to our professional lives, particularly if (like me) you’re part of generation X. How do you communicate you’re “all that and a bag of chips” without coming off like a poseur?
Fast Company