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Pop Is Crushing Hip-Hop in 2019, According to Hit Song Study
The number of new hip-hop songs reaching the Top 10 of the Billboard Hot 100 is dropping dramatically in 2019 as opposed to last year, according to “The State of the Hot 100 Top Ten,” a quarterly analysis of the compositional and industry trends issued by analysts Hit Songs Deconstructed.
While the study looks at just one element of the charts and year-to-year trends will be clearer in the full 2019 report, the drop in hip-hop is striking: Of the second quarter’s 15 new arrivals in the Top 10, just 34% were hip-hop as opposed to 60% last year — a drop of some 26% — while the percentage of pop new arrivals more than doubled to 49% from 23%. R&B/soul remained at 11% while other genres were 3% or below. The arrival of two new songs from Taylor Swift and one each from BTS and Ava Max certainly strengthened the pop category in Q2, although two new songs each from Drake and Khalid bolstered hip-hop and R&B, respectively.