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'Flight shaming' hits air travel: One in five claim to be cutting back on flying due to environmental damage, survey finds
One in five households have already cut back on flying because they are ashamed of the environmental damage they are causing, according to a report.
An environmental movement called 'flight-shaming' - which counts Swedish school girl activist Greta Thunberg among its supporters - is beginning to make even hard-nosed investors in the aviation industry nervous.
Banking giant UBS has predicted that the campaign could halve growth in air traffic in the decades to come.