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Brand formerly known as Aunt Jemima reveals new name 

 

The longtime brand announced they would remove the outdated image of Aunt Jemima at the end of 2020, with the name change happening at a later date. The new logo is slated to appear on store shelves in June 2021.

The history of Aunt Jemima is somewhat muddled, but in a 2015 piece for The New York Times, Riché Richardson, an associate professor of African American literature in the Africana Studies and Research Center at Cornell University, explained the brand’s name and original logo were inspired by a minstrel song about a "mammy" caricature, “Old Aunt Jemima.”

Brand formerly known as Aunt Jemima reveals new name

Tags: Business, Change, Etiquette, Food, History, Name, Racial Tension

Filed under: Health/Food

10-Feb-2021


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